Zach Osborne Continues to Be a Beta USA Ambassador Through 2028
Multi-time champion Zach Osborne has officially extended his partnership with Beta USA, signing a new agreement that will see him remain a brand ambassador through the end of the 2028 season.
The extension marks a continued collaboration between the former AMA champion and the Italian manufacturer, further strengthening Beta’s presence in the American off-road and motocross scene.
Since joining Beta, Osborne has played a key role in promoting the brand while remaining actively involved in riding, testing, and mentoring within the racing community.
A Valuable Role Beyond Racing
Although retired from full-time Supercross and motocross competition, Osborne has remained highly active in the sport. His role with Beta extends far beyond simple brand representation.
He continues to participate in select events, assist with bike testing, and work closely with factory riders to help develop performance and technique.
In addition, Osborne has become a key figure in content creation and rider engagement, helping to grow Beta’s visibility through media and community interaction.
A Decorated Career
Osborne brings a wealth of experience to the Beta programme, with a professional career spanning more than 16 years at the highest level of the sport.
His achievements include the 2020 AMA Pro Motocross 450 Championship, as well as 250SX East and 250MX titles in 2017. He has also secured multiple race wins and podium finishes across both the 250 and 450 classes.
Following his retirement from top-level Supercross and motocross, Osborne returned to competition in off-road racing and GNCC events, further expanding his influence across multiple disciplines.
Strengthening the Beta Brand
Beta USA has highlighted Osborne’s passion for the sport and his ongoing commitment to the motorcycle community as key reasons for extending the partnership.
His involvement has helped the brand grow in North America, not only through competition but also through rider development and product feedback.
Osborne himself has expressed enthusiasm for the continued relationship, highlighting his enjoyment of Beta’s bikes and his growing interest in new disciplines such as trials riding.
Looking Ahead
With the new agreement in place through 2028, Osborne will remain a central figure in Beta’s future plans. His experience, reputation, and passion for the sport position him as a valuable asset both on and off the bike.
As Beta continues to expand its racing programmes and presence in the U.S., Osborne’s role is expected to play a key part in shaping the brand’s direction over the coming years.
The extended partnership ensures that one of American motocross’s most respected figures will continue to influence the sport well beyond his racing career.